Wednesday, April 26, 2006

Farmer Bill

Bill Dix released his campaign's first television commercial earlier this week.

Just as much as we were not surprised when Brian Kennedy's first spot featured immigration, I also had a sinking feeling that Dix would start out with farming.

To it's credit, the ad does do a good job of promoting Dix's theme, which is that he is a good guy, conservative farmer, hard-working, Average Joe. And, it hits a little bit of his statehouse experience, though nothing substantial.

This ad is a lot like Bill. It is nice. It is put together well. But there just isn't much in it. It looks good on the outside, but when it comes down to substance, it's a bit lacking. I can watch this ad over and over (because the woman's voice is just so soothing) but still not find any substance to it.

So, I guess, taking Dix's warchest into consideration, perhaps his plan is to build the image now and get to the message/issues/substance in later ads?

The ad can be viewed HERE.

Just as with Kennedy's ad, the question is, is this an effective ad for the 1st District of Iowa? The ad is heavy on the rural, in a district that is far more heavily urban. Also, at a time when there appears to be much voter apathy (particularly on the GOP side), those that do come out to vote are going to be the ones that care about the issues, not the fluff.

PS - Mike Whalen: I know you're running a TV ad...please join the technology revolution and put it on your website!


Blogger Maverick said...

Good job Scoop. Krusty did a Media Review today. You both raised good points.

Why doesn't Whalen have his spots up on his site?

5:21 AM, April 27, 2006  
Blogger Burton Rider said...

Who does Whalen's website?

7:09 AM, April 27, 2006  
Blogger Steve Canyon said...

I would imagine the same crew that does his political advertising, and takes the material from his corporate advertising to do the political advertising in violation of the FEC rules...

Victory Enterprises.

7:29 AM, April 27, 2006  
Blogger Yoda said...

hmmmm..... Hi guys...

Agree with you, all which has been said.

6:55 AM, April 28, 2006  
Anonymous Anonymous said...

The ad works for me...he's good looking and that works for both rural and urban women.

10:31 PM, April 28, 2006  

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