Bill Dix released his campaign's first television commercial earlier this week.
Just as much as we were not surprised when Brian Kennedy's first spot featured immigration, I also had a sinking feeling that Dix would start out with farming.
To it's credit, the ad does do a good job of promoting Dix's theme, which is that he is a good guy, conservative farmer, hard-working, Average Joe. And, it hits a little bit of his statehouse experience, though nothing substantial.
This ad is a lot like Bill. It is nice. It is put together well. But there just isn't much in it. It looks good on the outside, but when it comes down to substance, it's a bit lacking. I can watch this ad over and over (because the woman's voice is just so soothing) but still not find any substance to it.
So, I guess, taking Dix's warchest into consideration, perhaps his plan is to build the image now and get to the message/issues/substance in later ads?
The ad can be viewed HERE.
Just as with Kennedy's ad, the question is, is this an effective ad for the 1st District of Iowa? The ad is heavy on the rural, in a district that is far more heavily urban. Also, at a time when there appears to be much voter apathy (particularly on the GOP side), those that do come out to vote are going to be the ones that care about the issues, not the fluff.
PS - Mike Whalen: I know you're running a TV ad...please join the technology revolution and put it on your website!